Ashland, Southern Oregon · Applegate Valley, Rogue Valley AVA
Belle Fiore Winery, Estate & Vineyard
About the winery
Visit the Tasting Room at Belle Fiore’s Wine Pavilion. Surround yourself with old-world charm, beautiful Italianate architecture and stunning views while tasting from Belle Fiore’s library of elegant wines. Opened on September 14, 2013, Belle Fiore’s Wine Pavilion represents the seamless integration of classical architecture, design and culture with state-of-the-art technology and winemaking practices. The Wine Pavilion offers the lower level tasting room, open Wednesday through Sunday. The upper level of the Wine Pavilion boasts our upper wine bar nestled in the vineyard itself with majestic mountain views. The upper wine bar is always available for viewing when we are open. Wine service in the upper wine bar is available Wednesday through Sunday with live music every Wednesday, Thursday, Friday, Saturday, and Sunday evenings. Enjoy a meal paired with one of our delicious wines and enjoy our relaxing atmosphere.
What makes it different
- Belle Fiore Winery, Estate & Vineyard is the only winery in Ashland that hosts weddings.
- Ashland's most decorated winery at the 2026 Oregon Wine Awards, with 8 medals.
- Belle Fiore Winery, Estate & Vineyard's 2022 Icon Pinot Noir won a Double Gold at the 2026 Oregon Wine Awards.
Recent news
- Award2020 Winery icon Chardonnay
Bronze medal, Oregon Wine Awards 2024 — Rogue Valley
- Award2021 Winery Classic Sauvignon Blanc
Silver medal, Oregon Wine Awards 2024 (89 pts) — Rogue Valley
- Award2020 Winery Reserve Pinot Noir
Silver medal, Oregon Wine Awards 2024 (89 pts) — Rogue Valley
- Award2020 Winery Belle Arte Merlot
Gold medal, Oregon Wine Awards 2024 (90 pts) — Rogue Valley
- Award2021 Winery icon Placidore
Gold medal, Oregon Wine Awards 2024 (90 pts) — Rogue Valley
- Award2020 Winery Classic Syrah
Gold medal, Oregon Wine Awards 2024 (91 pts) — Rogue Valley
- Award2020 Winery icon Cabernet Sauvignon
Gold medal, Oregon Wine Awards 2024 (92 pts) — Rogue Valley
- Award2020 Winery Belle Arte Teroldego
Double Gold medal, Oregon Wine Awards 2024 (95 pts) — Rogue Valley
- NewsPersonalizing Your Winery Wedding: Decor, Themes & Wine Selections
1. Begin With the Setting—and Let It Lead Your Style Belle Fiore offers an Old‑World château that overlooks 50 acres of vines and gardens, plus multiple indoor‑outdoor spaces that can host anything…
- NewsHow to Plan the Perfect Wine Weekend in Ashland: Belle Fiore Edition
Ashland may be famous for Shakespeare and alpine trails, but tuck just ten minutes south of town and you’ll find the real headliner: Belle Fiore Winery & Vineyard.
Good to know
Wines
Cabernet FrancCabernet SauvignonMerlotOtherPinot NoirRed BlendRieslingRoséSauvignon BlancSweet / Dessert-styleSyrahTempranilloViognierWhite Blend
